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Make Sure Patients Choose You, Not An App

Posted by Ilena Di Toro | Posted on February 28, 2017

Smartphone apps are so cool. There’s an app for ICD9/10 codes. There’s an app for contact lens calculations. There’s an app that can turn your smartphone into an ophthalmoscope! There’s also an app that will allow people to have their eyes examined for refractive error. This is where apps stop looking so cool. While having […]

Zebrafish Hold the Key to Vision Restoration

Posted by Ilena Di Toro | Posted on February 14, 2017

When you get a paper cut, after about two weeks the skin repairs itself and you can’t see where the cut was located. If something similar should happen to your retina, you’re out of luck. Unlike skin cells, the cells of the retina don’t regenerate. So, if it is damaged in any way, the cells […]

Generations in the Workplace

Posted by Ilena Di Toro | Posted on January 31, 2017

There is a lot of discussion in the business world about the multi-generational workforce. Baby Boomers, Generation Xers and Millennials are all, more often than not, working in the same office. So if you work in a chain or a hospital, as many in eye care do, all three generations are likely represented in your […]

Resolve To Do Better

Posted by Ilena Di Toro | Posted on January 17, 2017

The New Year is a little over a two weeks old. How many have kept their New Year’s Resolutions? Something tells me there are a very small number of people out there who haven’t tossed aside their resolutions at this point. Yes, it is noble to take steps to do better in life, and people […]

Diabetes Management for Good Vision and Good Health

Posted by Ilena Di Toro | Posted on January 3, 2017

The Centers for Disease Control estimates that by 2050, one in three Americans will have diabetes. One thing that diabetic patients need to do is monitor their glucose levels (AKA blood sugar). Being vigilant about glucose levels isn’t easy and can have a person with diabetes wondering if all the trouble is worth it. Well, […]

Finding What Works & Doing More of It

Posted by Ilena Di Toro | Posted on December 20, 2016

Usually an optometrist who wants to own a practice takes a business course or two, just before he or she graduates from school. Of course, some things never change in business, such as needing to make a profit and having an actual product or service to provide consumers. Still, you have to adapt to changing […]

Rephrase the Jargon for Greater Comprehension

Posted by Ilena Di Toro | Posted on December 6, 2016

Recently, we were approached by a doctor at the 2016 American Society of Cataract and Refractive Surgery (ASCRS) conference with a request to create a model that would explain the causes of dry eye, as well as how it is diagnosed and treated. You can learn more about the model here. Of course, the medical […]

Optometry as a Second Act

Posted by Ilena Di Toro | Posted on November 22, 2016

When I worked at a college of optometry, the vast majority of students were in their 20’s. Most of their stories were similar: They went straight from a bachelor degree program to the school where I worked. Most didn’t even take a gap year. However, there were a few students who were returning to school […]

Contacts and Diabetes

Posted by Ilena Di Toro | Posted on November 8, 2016

According to the American Diabetes Association, in 2012 there were over 29 million Americans with diabetes. Of these 29 million, many are contact lenses wearers. In the past, contacts were not recommended to patients with diabetes. Now contacts are recommended to diabetics as an vision option. Yet, optometrists need to be on the lookout for […]

The Good Ol’ Days Weren’t Always Good

Posted by Ilena Di Toro | Posted on October 25, 2016

“When I was starting out…” “Back then, we did things differently. For example…” “We didn’t have (insert tech device here) in the 19 (insert decade here) and we got the job done just fine.” Who hasn’t heard statements like those many times over the course of a lifetime? It’s enough to make you think that […]