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Blog

Patient Retention

Posted by Ilena Di Toro | Posted on August 29, 2017

True story: As a kid with myopia in the 1980’s, I had a succession of optometrists. The reason for this is that my mother’s employer’s insurance changed from one carrier to another frequently. As a result, the doctor who saw me two years before didn’t always accept the new insurance. Despite these changes, Mom got […]

Solar Eclipse Safety

Posted by Ilena Di Toro | Posted on August 15, 2017

The United States will experience a solar eclipse on August 21. The eclipse will start at approximately 10:00 am Pacific Daylight Time/1:00 pm Eastern Daylight Time. Depending on where you are in the U.S., the eclipse will be either total or partial. The path of totality, where the sun is completely occluded, starts at Salem, […]

Blue Light and Eye Health

Posted by Ilena Di Toro | Posted on August 1, 2017

It is clear that more and more people are using digital devices, such as smart phones and tablet computers. While these devices can make it easier to work and communicate, not to mention have fun, there is a trade-off to all this convenience. Digital devices can affect eye health. There has been an increase in […]

Corporate vs Independent Optometry

Posted by Ilena Di Toro | Posted on July 18, 2017

A great thing about optometry is that doctors have different career options. They can work in academia, at a corporate or privately owned practice as an employee, or as an independent practice owner. Since most optometrists work in some type of practice, this blog entry will focus on working as a corporate employee versus being […]

Children’s Vision & Screen Time

Posted by Ilena Di Toro | Posted on July 4, 2017

Aren’t smartphones and tablets great? A few weeks ago, I heard some cool music playing on a Facebook post. I asked my phone’s personal assistant to identify it and it did. Let’s not forget computers either. How did we get anything done before the Internet came along? If you need information on something, it’s just […]

Do These Things for a Successful Practice

Posted by Ilena Di Toro | Posted on June 20, 2017

Optometry is unique in that it is one of the few medical specialties that offers a fashion statement (frames) in addition to a medical examination. Since there is a physical product to sell, how can you maximize your product and service mix, to keep customers coming back and your practice profitable? Don’t worry, you don’t […]

Stem Cell Secretions & Restoration of Sight

Posted by Ilena Di Toro | Posted on June 6, 2017

Studies are taking place around the world on the use of stem cells to treat many conditions and diseases. In particular, they are being studied as a treatment for restoring vision. Stem cells have the potential to protect the optic nerve from damage and slow vision loss, as well as possibly replace ocular tissue that […]

Calling Dr. Internet

Posted by Ilena Di Toro | Posted on May 23, 2017

The Internet is good for many things. From finding a movie that you can’t remember the title of to helping elementary school students do research for their reports, search engines put information at a person’s fingertips. The Internet can also help people understand more about certain health conditions, such as cancer or diabetes. People are […]

Stroke & Vision

Posted by Ilena Di Toro | Posted on May 9, 2017

Most people know that a stroke can affect movement, speech and cognition. What many don’t realize is that it can also affect vision. Post stroke vision conditions include: Vision Loss—this includes hemianopia, which is blindness in one half of the visual field; quadrantanopias, blindness in a quarter portion of the visual field; scotoma, a island-like area […]

Like a Well-Oiled Machine

Posted by Ilena Di Toro | Posted on April 25, 2017

Wouldn’t it be nice to have patients receive services while riding on a conveyor belt? It would be like an attraction at EPCOT. The patients could check in, take their seat and then first move through the eyeglass display, next they would go through various screenings, then the all important eye exam, back through the […]