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Like a Well-Oiled Machine

Posted by Ilena Di Toro | Posted on April 25, 2017

Wouldn’t it be nice to have patients receive services while riding on a conveyor belt? It would be like an attraction at EPCOT. The patients could check in, take their seat and then first move through the eyeglass display, next they would go through various screenings, then the all important eye exam, back through the […]

Better Vision Through Research & Technology

Posted by Ilena Di Toro | Posted on April 11, 2017

If you are a fan of the television show Star Trek: Next Generation, you will be familiar with the character of Geordi LaForge, played by actor LaVar Burton. LaForge is a member of the engineer corps on the starship Enterprise. He was born blind, yet is able to see through a prosthetic device that is […]

Which Social Media Platform is Right for My Practice?

Posted by Ilena Di Toro | Posted on March 28, 2017

Before 2005, almost no one had heard of “social media,” and even fewer knew what that phrase meant. Now there’s Facebook, Twitter, Linkedin, and there are new platforms coming up all the time. But the question is: which one is right for your practice? The answer depends on your demographic mix, how knowledgeable you or […]

New Ways to Treat Retinitis Pigmentosa

Posted by Ilena Di Toro | Posted on March 14, 2017

Retinitis pigmentosa (RP) is a group of genetic disorders that involve a breakdown and loss of cells in the retina. Symptoms first appear in childhood and include difficulty getting around in the dark and having a hard time adjusting to changes from light to dark. This in turn leads to problems such as loss of […]

Make Sure Patients Choose You, Not An App

Posted by Ilena Di Toro | Posted on February 28, 2017

Smartphone apps are so cool. There’s an app for ICD9/10 codes. There’s an app for contact lens calculations. There’s an app that can turn your smartphone into an ophthalmoscope! There’s also an app that will allow people to have their eyes examined for refractive error. This is where apps stop looking so cool. While having […]

Zebrafish Hold the Key to Vision Restoration

Posted by Ilena Di Toro | Posted on February 14, 2017

When you get a paper cut, after about two weeks the skin repairs itself and you can’t see where the cut was located. If something similar should happen to your retina, you’re out of luck. Unlike skin cells, the cells of the retina don’t regenerate. So, if it is damaged in any way, the cells […]

Generations in the Workplace

Posted by Ilena Di Toro | Posted on January 31, 2017

There is a lot of discussion in the business world about the multi-generational workforce. Baby Boomers, Generation Xers and Millennials are all, more often than not, working in the same office. So if you work in a chain or a hospital, as many in eye care do, all three generations are likely represented in your […]

Resolve To Do Better

Posted by Ilena Di Toro | Posted on January 17, 2017

The New Year is a little over a two weeks old. How many have kept their New Year’s Resolutions? Something tells me there are a very small number of people out there who haven’t tossed aside their resolutions at this point. Yes, it is noble to take steps to do better in life, and people […]

Diabetes Management for Good Vision and Good Health

Posted by Ilena Di Toro | Posted on January 3, 2017

The Centers for Disease Control estimates that by 2050, one in three Americans will have diabetes. One thing that diabetic patients need to do is monitor their glucose levels (AKA blood sugar). Being vigilant about glucose levels isn’t easy and can have a person with diabetes wondering if all the trouble is worth it. Well, […]

Finding What Works & Doing More of It

Posted by Ilena Di Toro | Posted on December 20, 2016

Usually an optometrist who wants to own a practice takes a business course or two, just before he or she graduates from school. Of course, some things never change in business, such as needing to make a profit and having an actual product or service to provide consumers. Still, you have to adapt to changing […]