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Blog

Googling Symptoms

Posted by Elliot Franz | Posted on April 13, 2015

    The Internet is great. There is so much information out there, you can learn about anything without leaving the confines of your comfy chair. Some of the information people look up while they are online includes medical conditions. There are many great websites that allow people to learn more about medical conditions such as diabetes, […]

Promote Ophthalmic Professions!

Posted by Elliot Franz | Posted on April 6, 2015

    Chances are good that you enjoy working as an optometrist or ophthalmologist. The eyecare field mixes medical science with helping others to create a career that leads to a lot of personal satisfaction.     How often do you talk about your work with people who aren’t your patients? If it is not often, then that needs […]

Low Vision and Blindness Aren’t The End of The Story

Posted by Elliot Franz | Posted on March 17, 2015

    While gains have been made in treating conditions such as glaucoma and cataracts and the use of bionics has shown promise with some forms of blindness, the fact remains that there are times when the interventions fail and a person either loses functional vision or becomes totally blind. When that happens do you mention to […]

Keep Patients Happy with Good Customer Service

Posted by Elliot Franz | Posted on March 2, 2015

    You have to admit, one of the nice things about working in optometry/ophthalmology is the range of styles in eyeglass frames. There are aviator, horn rimmed, harlequin, schoolboy and the list goes on. It is this choice that gives some measure of control to patients, as well as a lot of satisfaction. After all, patients […]

Is there a gorilla hiding in your practice?

Posted by Tom Cockley | Posted on August 31, 2014

We often fail to recognize hidden, unexpected factors in our lives.  It’s been said that focusing too much of our attention in a particular area may cause us to miss the obvious.  This phenomenon is called “inattentional blindness” and simply being aware of the phenomenon is an important first step toward reducing its effects.  Study […]

Discovery by UPenn Team Gives Insight into Blinding Retinal Diseases and Hope for Better Understanding and Treatment of Macular Degeneration.

Posted by Tom Cockley | Posted on April 15, 2014

In humans, the fovea, in the center of the retina, is critically important to viewing fine details.  According to new research, although some animals have a similar feature in their eyes, researchers believed the fovea was unique to primates — until now. University of Pennsylvania vision scientists report that dogs, too, have an area of their […]

From Medscape Medical News: Oral Pazopanib May Improve Vision, Retinal Thickness in Patients with Age Related Macular Degeneration (AMD)

Posted by Tom Cockley | Posted on November 5, 2013

According to a post on Medscape Medical News, oral pazopanib has been shown to produce improvements in visual acuity, central retinal lesion thickness, and central retinal thickness in some patients with age-related macular degeneration, this according to a small trial published online in JAMA Ophthalmology. Possible alternative to frequent intravitreal injections for AMD Frequent intravitreal […]

Future surgery might use a new lens that combines human & insect vision.

Posted by Tom Cockley | Posted on September 22, 2013

A new lens invented at the Ohio State University combines the focusing ability of a human eye with the wide-angle view of an insect eye to capture images with depth.  The result could assist surgical imaging that enables doctors to see inside the human body like never before. “Our eye can change focus. An insect […]

Proudly made in the USA. Coming to you from Gulden … and to a theater near you!

Posted by Tom Cockley | Posted on August 29, 2013

We fully support the American-made theme with products we market that are designed and proudly made in the US.

Retaining patients goes hand in hand with resolving patients’ concerns and complaints.

Posted by Tom Cockley | Posted on August 6, 2013

Dr. Joseph Eastern, a physican and surgeon in New Jersey, recently published an inciteful article on resolving patients complaints that I think is valualble to share.  Think of it as a checklist of how to plan and anticipate the inevitable concerns a patient might address. Dr. Eastern states that for most physicians, the resolution of […]