Selling to Baby Boomers
It’s likely that Baby Boomers make up the bulk of your customers. There are over 74 million of them in the U.S., they spend the most across all categories, control 70 percent of the disposable income in the U.S. and are expected to inherit $15 trillion dollars over the next 20 years. Today’s seniors aren’t […]
Faulty Molecules Switches & Certain Genomic Regions Contribute to AMD
It is safe to say that no one wants to be blind. While age related macular degeneration (AMD) isn’t as well-known as glaucoma and cataracts, it, too, is a form a blindness that no one wants. It affects the straight on vision that is needed for activities like reading and driving and while medication can […]
Interviewing Job Candidates
“If you could be an animal, what animal would you be?” “Do you have a boyfriend?” The above were two questions I was asked during two separate job interviews. If you think the boyfriend question is illegal, you’re right. I was asked this question for a marketing assistant position in the 1990s and suspected that […]
Detecting Glaucoma with Virtual Reality
According to the Merriam-Webster.Com, virtual reality is “an artificial environment which is experienced through sensory stimuli (such as sights and sounds) provided by a computer and in which one’s actions partially determine what happens in the environment.” Video game developers are embracing virtual reality as a way to make the game playing experience as real […]
Retail is Dead. Long Live Retail
Sadly, Toys R’ Us recently ceased operations. Sears’ post-bankruptcy strategy is to have smaller stores which concentrate on appliances. Sounds like traditional brick and mortar retail is in trouble, doesn’t it? First of all, not every brick and mortar retailer is in trouble. WalMart and Target are doing very well. Still, the trend is that […]
Update on Ocular Melanoma
Last year there were news reports of a group of Auburn University alumni who had all developed ocular melanoma. (See blog entry Folks with Ocular Melanoma Cluster on Social Media.) Despite its name, it is not similar to skin melanoma since it is not necessarily caused by exposure to the sun. It is a rare […]
Spring Cleaning For Your Business
Spring is the season of longer days, bird returning to nesting grounds, preparing gardens for planting, and of course, spring cleaning. Cleaning is the least exciting part of spring. Even so, everyone will agree on the importance of taking the time to clean, organize and spruce up your living space. The same can be said […]
Advances in Amblyopia Research
As eye care professionals, at some point you have had a patient with amblyopia. Traditionally amblyopia was thought to be a problem with one eye (monocular), and the person with the condition didn’t have the binocular cell cooperation in his or her brain. Conventional treatments took a monocular approach, which included covering the good eye […]
Being a Community Partner
Millennials often get a bad rap as being selfish, but recent studies have shown that they will spend more with companies that “give back” through supporting causes that they care about. Since the Millennials have over $2 billion dollars in spending power, it would be nice for your practice to earn their business. Even more […]
Handheld Probe Provides Images of Photoreceptors
Photoreceptors are specialized cells in the retina that are responsible for converting light into signals that the brain can understand as images. Wouldn’t it be great if there was a way to actually see photoreceptors? Researchers at Duke University have developed a device that can produce an image of photoreceptors in adults and infants. This […]