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Surprise! Your Patient Still Has Issues After Refractive Surgery

Posted by Ilena Di Toro | Posted on July 31, 2018

Refractive surgery is great, isn’t it? It can allow patients with myopia and cataracts to achieve close to perfect vision. As good as it is, even refractive surgery has its downsides. Any time there are problems, there will also be complaints from patients. You can’t make all patients happy all the time, but you can […]

Kids and Eyeglasses

Posted by Ilena Di Toro | Posted on July 17, 2018

Would you believe that over 14 million children wear prescription eyeglasses? It seems like a high number, but it is accurate. As the eye doctor, how can you best serve this market segment? First, look where your practice is located. Is it in a community where there are families? Are you located in an area […]

Folks with Ocular Melanoma Cluster on Social Media

Posted by Ilena Di Toro | Posted on July 3, 2018

Ocular melanoma, while rare, is the most common adult eye cancer. This type of cancer occurs at the rate of 1 in every 2,500 people. Typically, it is found in Caucasians between the ages of 30 and 50. It is different from skin melanoma because it is not caused by exposure to the sun. This […]

The Pen Is Mighty

Posted by Ilena Di Toro | Posted on June 19, 2018

Like most business owners, you want to promote your business in a way that isn’t expensive but still gets results. Well, there’s something out there that can promote a business and is quickly noticed by consumers – on a budget. It isn’t a mobile app, nor does it involve social media. In fact, this tool […]

Omega-3 Supplements—Are They Beneficial For Your Eyes?

Posted by Ilena Di Toro | Posted on June 5, 2018

Omega-3 are polyunsaturated fats that are found in cold water fishes, such as salmon and mackerel, as well as nuts, like walnuts and flaxseed. These fats help prevent cardiovascular disease and may help keep eyes healthy. Yet, there is a limit to their benefits. A study sponsored by the National Eye Institute (NEI) suggested that […]

Getting Patients to Remember & Return

Posted by Ilena Di Toro | Posted on May 22, 2018

The nice thing about working in an optometry practice is that it is both healthcare and retail. As an optometrist, you have the science part to satisfy the nerd in you and the business part to satisfy the business person in you. Of course, since it is a business, you need to turn a profit, […]

Digital Eye Strain

Posted by Ilena Di Toro | Posted on May 8, 2018

According to The Vision Council, Americans who use digital devices report the following symptoms: • Eye Strain: 32.6 percent • Dry Eyes: 22.7 percent • Headaches: 21.4 percent It is commonplace for many people to look at social media on a smartphone or tablet computer while binge watching a television show on a laptop. We […]

How Does Your Practice Look?

Posted by Ilena Di Toro | Posted on April 24, 2018

What kind of impression does your practice make? Is it really as good as you think it is? As important as your focus is to your patients’ vision needs, you can’t ignore the look and feel of your practice. Whether you bought an existing practice or you started your own from the ground up, your […]

Low Vision Research Initiatives

Posted by Ilena Di Toro | Posted on April 10, 2018

It would seem that once a person’s vision deteriorates to point of being legally blind, the next step is to surrender the driver’s license. Not so fast. Here’s another instance where vision research and technology are improving quality of life. One company, Ocutech, located in Chapel Hill, NC is helping persons with low vision drive […]

There’s Gold In The Data

Posted by Ilena Di Toro | Posted on March 27, 2018

Mention data mining and you probably think of Fortune 500 companies or a large hospital system, but data mining is for small business, as well. Useful data can help you to improve customer service to your patients. The data items that may help your practice include: Responses to email marketing/website/mobile offers If your patients have […]