Independent Practice
American Optometric Association issued a report on the state of optometry in 2013 and they reported that there are over 22,000 optometrists who are owner/operators of an independent practice. Despite the current trends in retail, optometry seems to be the last bastion of the independent ownership. Of course, there is competition from chains, mass retailers […]
Keeping the Patients Happy
Some patients come to your practice because it is the one that accepts their insurance. Even so, you and your staff can’t become lax when it comes to customer service. After all, practices are being added to the insurance plans all the time, so when patients have a choice, you want them to choose your […]
A Computer Doesn’t Give Out Lollipops
If you are an eye care professional, by now you have probably heard of Opternative.com, which offers a vision exam to correct refractive error via computer and smartphone. A person signs up, takes the exam and a doctor reviews the findings. Within 24 hours, the patient is notified that the prescription is available. He or […]