Make Sure Patients Choose You, Not An App
Smartphone apps are so cool. There’s an app for ICD9/10 codes. There’s an app for contact lens calculations. There’s an app that can turn your smartphone into an ophthalmoscope! There’s also an app that will allow people to have their eyes examined for refractive error. This is where apps stop looking so cool. While having […]
Finding What Works & Doing More of It
Usually an optometrist who wants to own a practice takes a business course or two, just before he or she graduates from school. Of course, some things never change in business, such as needing to make a profit and having an actual product or service to provide consumers. Still, you have to adapt to changing […]
Vision and Concussions
For many years, concussions weren’t considered a serious injury. As long as a person didn’t lose consciousness and recovered from other related injuries, whether the injuries be from a tackle in football or a fall from a skateboard, concussions were no big deal. Now with advanced diagnostic imaging such as MRI and CAT scan, as […]
A Computer Doesn’t Give Out Lollipops
If you are an eye care professional, by now you have probably heard of Opternative.com, which offers a vision exam to correct refractive error via computer and smartphone. A person signs up, takes the exam and a doctor reviews the findings. Within 24 hours, the patient is notified that the prescription is available. He or […]
The Evolution of Optometry
It’s no secret that optometry has evolved over the years. What started as a profession that focused on vision care and dispensing eyeglasses, has developed into a profession that provided medical eye care and the relationship with ophthalmologists has expanded into more of a partnership as opposed to a technician/expert relationship. What lead to this […]