Is It Worth It?
Optometric practices aren’t cheap. There’s space to rent, equipment to buy or lease, inventory to purchase and staff to hire. So, it makes sense to think twice before buying new equipment or hiring another employee. Yet, there are times when you need to buy that upgrade or hire that new employee. How can you tell […]
Visibly (Formerly Opternative) No Longer Offering Online Vision Tests
The online vision screening site Visibly, (formerly Opternative) was removed from service in August 2019. Since 2016, the American Optometric Association (AOA) has been lobbying the Food and Drug Administration (FDA) that the site’s online vision test did not have a premarket review from agency, nor did it receive approval for safety or efficacy. The […]
Keeping the Patients Happy
Some patients come to your practice because it is the one that accepts their insurance. Even so, you and your staff can’t become lax when it comes to customer service. After all, practices are being added to the insurance plans all the time, so when patients have a choice, you want them to choose your […]
Do These Things for a Successful Practice
Optometry is unique in that it is one of the few medical specialties that offers a fashion statement (frames) in addition to a medical examination. Since there is a physical product to sell, how can you maximize your product and service mix, to keep customers coming back and your practice profitable? Don’t worry, you don’t […]