Selling to Baby Boomers
It’s likely that Baby Boomers make up the bulk of your customers. There are over 74 million of them in the U.S., they spend the most across all categories, control 70 percent of the disposable income in the U.S. and are expected to inherit $15 trillion dollars over the next 20 years. Today’s seniors aren’t […]
Generations in the Workplace
There is a lot of discussion in the business world about the multi-generational workforce. Baby Boomers, Generation Xers and Millennials are all, more often than not, working in the same office. So if you work in a chain or a hospital, as many in eye care do, all three generations are likely represented in your […]