To Be or Not to Be a Practice Owner
It seems like independent eye doctors had it made back in the 1960s, 1970s or 1980s. The way the older doctors talk, it sounds like all they had to do was graduate from medical school, hang out a shingle and the patients would stream in. Not so fast. While the business and clinical parts make […]
Selling to Baby Boomers
It’s likely that Baby Boomers make up the bulk of your customers. There are over 74 million of them in the U.S., they spend the most across all categories, control 70 percent of the disposable income in the U.S. and are expected to inherit $15 trillion dollars over the next 20 years. Today’s seniors aren’t […]