Cognitive Function and The Eyes Part Two
Part One dealt with how memory works in tandem with vision. Since eyes are part of the body, they can provide indications of diseases such as diabetes and high blood pressure. Do the eyes provide clues about cognitive health? According to researchers at the American Optometric Association, the answer is yes. The understanding of the […]
There’s a Right Way and a Wrong Way to Use Social Media
It’s very easy to point the finger at teenagers these days. If they are not dressed oddly, then they are talking in slang or, the horror, posting inappropriate content on social media. Well, it isn’t just teenagers who are guilty of posting the wrong things on social media, adults can do that, as well. I’m […]
To Be or Not to Be a Practice Owner
It seems like independent eye doctors had it made back in the 1960s, 1970s or 1980s. The way the older doctors talk, it sounds like all they had to do was graduate from medical school, hang out a shingle and the patients would stream in. Not so fast. While the business and clinical parts make […]
Being a Community Partner
Millennials often get a bad rap as being selfish, but recent studies have shown that they will spend more with companies that “give back” through supporting causes that they care about. Since the Millennials have over $2 billion dollars in spending power, it would be nice for your practice to earn their business. Even more […]
Make Time for Learning—Even if CEUs aren’t Involved
Doctors of optometry and ophthalmology attend classes either online or in person to keep up with the latest advances in eye care. These classes reward attendees with the continuing education units they need to keep their certification. In addition to CE, what others kinds of learning or just reading do you do? Like most people, […]
Longevity in Optometry/Ophthalmology
You may have heard the riddle about a man and his son who are involved in a car accident. The man dies instantly. The son survives but is seriously injured. He is rushed to the hospital for emergency surgery. The old doctor sees the boy being wheeled into the operating room and says “I can’t […]
Do These Things for a Successful Practice
Optometry is unique in that it is one of the few medical specialties that offers a fashion statement (frames) in addition to a medical examination. Since there is a physical product to sell, how can you maximize your product and service mix, to keep customers coming back and your practice profitable? Don’t worry, you don’t […]
Rephrase the Jargon for Greater Comprehension
Recently, we were approached by a doctor at the 2016 American Society of Cataract and Refractive Surgery (ASCRS) conference with a request to create a model that would explain the causes of dry eye, as well as how it is diagnosed and treated. You can learn more about the model here. Of course, the medical […]
Optometry as a Second Act
When I worked at a college of optometry, the vast majority of students were in their 20’s. Most of their stories were similar: They went straight from a bachelor degree program to the school where I worked. Most didn’t even take a gap year. However, there were a few students who were returning to school […]