Keep an Eye on the Business
Today, many doctors are experiencing practice consolidation as smaller practices merge with larger ones. Despite this trend, there are still many optometry practices with single owners and only one or two doctors on staff. For the private practice owner focused on growing and thriving in today’s competitive market, taking advantage of new ideas in medicine, […]
A Computer Doesn’t Give Out Lollipops
If you are an eye care professional, by now you have probably heard of Opternative.com, which offers a vision exam to correct refractive error via computer and smartphone. A person signs up, takes the exam and a doctor reviews the findings. Within 24 hours, the patient is notified that the prescription is available. He or […]
The Evolution of Optometry
It’s no secret that optometry has evolved over the years. What started as a profession that focused on vision care and dispensing eyeglasses, has developed into a profession that provided medical eye care and the relationship with ophthalmologists has expanded into more of a partnership as opposed to a technician/expert relationship. What lead to this […]