Keeping the Patients Happy
Some patients come to your practice because it is the one that accepts their insurance. Even so, you and your staff can’t become lax when it comes to customer service. After all, practices are being added to the insurance plans all the time, so when patients have a choice, you want them to choose your […]
How Does Your Practice Look?
What kind of impression does your practice make? Is it really as good as you think it is? As important as your focus is to your patients’ vision needs, you can’t ignore the look and feel of your practice. Whether you bought an existing practice or you started your own from the ground up, your […]
There’s Gold In The Data
Mention data mining and you probably think of Fortune 500 companies or a large hospital system, but data mining is for small business, as well. Useful data can help you to improve customer service to your patients. The data items that may help your practice include: Responses to email marketing/website/mobile offers If your patients have […]
Do These Things for a Successful Practice
Optometry is unique in that it is one of the few medical specialties that offers a fashion statement (frames) in addition to a medical examination. Since there is a physical product to sell, how can you maximize your product and service mix, to keep customers coming back and your practice profitable? Don’t worry, you don’t […]
Do Your Procedures Lead to Profits?
Remember when you were in medical school or optometry school and you learned the importance of following treatment protocols? These protocols have been tested over and over and have been proven to produce good outcomes. For example, testing for cataracts and glaucoma in the course of an eye exam leads to the discovery of those […]